About Seth Godin

Seth Godin is an American marketing guru, author, entrepreneur, and speaker. He is known for his influential books on marketing, including Permission Marketing (1999), Purple Cow (2003), and Linchpin (2007). He is also the founder of the altMBA, an online program that teaches marketing and entrepreneurial skills.

Godin was born in Mount Vernon, New York, in 1960. He received a bachelor’s degree in computer science and philosophy from Tufts University and an MBA from Stanford Business School. After working as a marketing manager at several companies, he founded his own company, Yoyodyne, in 1990. Yoyodyne was one of the first companies to use the internet for marketing, and it was acquired by Yahoo! in 1998.

Godin has written 19 books, which have been translated into over 30 languages. His books have sold over 20 million copies worldwide. He is a frequent speaker at conferences and events, and he has been named one of the most influential marketing gurus in the world.

Godin is a proponent of permission marketing, which is a marketing strategy that focuses on building relationships with customers and getting their permission to market to them. He is also a proponent of the Purple Cow concept, which is the idea that businesses need to be remarkable in order to succeed in today’s competitive marketplace.

In addition to his work in marketing, Godin is also a passionate advocate for education. He is the founder of the altMBA, an online program that teaches marketing and entrepreneurial skills. He is also the author of the book Linchpin, which is about the importance of becoming indispensable in the workplace.

Godin is a visionary leader who has made significant contributions to the field of marketing. He is also a passionate advocate for education and entrepreneurship. He is an inspiration to millions of people around the world.