Purple Cow
Transform Your Business by Being Remarkable
by Seth Godin
Published by: Portfolio, 2003
Genre: Nonfiction | Business & Economics, Management & Leadership
Page Count: 160 (Paperback)
Audiobook Length: 2 hours and 58 minutes
Audiobook Narrator: Seth Godin
ISBN: 9780141016405
Publisher’s Description
A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing.
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
If you enjoyed reading this, check out Seth Godin’s business classic This is Marketing.
About the Author
Seth Godin is an American author, entrepreneur, and marketing specialist. He is best known for his books on marketing and entrepreneurship, such as Purple Cow, Linchpin, and The Dip. He is also a popular blogger and speaker, and he has been inducted into both the Marketing Hall of Fame and the Direct Marketing Hall of Fame.