The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
Published by: Portfolio, 2004
Genre: Nonfiction | Business & Economics, Management & Leadership
Page Count: 226 (Paperback)
Audiobook Length: 6 hours and 48 minutes
Audiobook Narrator: Paul Boehmer
ISBN: 9781591840565
Publisher’s Description
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. As the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.
About the Author
Guy Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He is best known for his work at Apple in the 1980s, where he helped to launch the Macintosh computer. He is also the author of several books on marketing and entrepreneurship.