The Power of Broke
How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
by Daymond John
Published by: Crown Currency, 2016
Genre: Nonfiction | Business & Economics, Management & Leadership
Page Count: 288 (Paperback)
Audiobook Length: 8 hours and 44 minutes
Audiobook Narrator: Daymond John, Sway Calloway
ISBN: 9781101903612
Publisher’s Description
John draws from his experience founding FUBU on a $40 budget and building it into a $6 billion brand, to show how being broke can force us to think more creatively, use resources more efficiently, connect with customers more authentically, and come up with those out-of-the-box solutions required to stand out. Drawing on stories from dozens of entrepreneurs who have bootstrapped their way to wealth, he shows how to leverage the power of broke to success.
About the Author
Daymond Garfield John is an American entrepreneur, investor, and television personality. He is best known as the founder, president, and chief executive officer of FUBU, a hip-hop clothing and apparel company, and appears as an investor on the ABC reality television series Shark Tank.