The Startup Owner’s Manual
The Step-By-Step Guide for Building a Great Company
by Steve Blank and Bob Dorf
First Published: 2012
Genre: Nonfiction | Business & Economics, Management & Leadership
Page Count: 608 (Hardcover)
Audiobook Length: 12 hours and 59 minutes
Audiobook Narrator: Matthew Boston
ISBN: 9781119690689
Publisher’s Description
The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it’s taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner’s Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the “Lean Startup” movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
- Avoid the 9 deadly sins that destroy startups’ chances for success
- Use the Customer Development method to bring your business idea to life
- Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
- Identify your customers and determine how to “get, keep and grow” customers profitably
- Compute how you’ll drive your startup to repeatable, scalable profits.
About the Author
Bob Dorf is an entrepreneur, author, and educator known for his work in the field of entrepreneurship and startup development. He has worked with numerous startups, advising them on strategy, customer development, and business growth. He is also involved in entrepreneurship education, offering workshops and lectures to help aspiring entrepreneurs navigate the challenges of starting and growing a business.
Steve Blank is a well-known entrepreneur, educator, and author who has made significant contributions to the field of entrepreneurship. He is recognized for developing the Customer Development methodology, which is a key component of the Lean Startup approach. Blank’s work has had a profound impact on how startups and businesses approach product development and customer engagement.