Start Why Why
How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
Published By: Portfolio a division of Penguin Group, 2009
Genre: Nonfiction | Self-Help
Page Count: 256
Audiobook Length: 7 hours and 18 minutes
Audiobook Narrator: Simon Sinek
ISBN: 9781591846444
Publisher’s Description
ABOUT START WITH WHY
The inspirational bestseller that ignited a movement and asked us to find our WHY
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work and to ask what the WHY of their organization was. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
About the Author
Simon Sinek is an optimist and the bestselling author of Start With Why, Leaders Eat Last, Together Is Better, and Find Your Why. He is working to build a world in which the vast majority of us will wake up inspired, feel safe at work, and return home fulfilled at the end of the day. His TED talk, “How Great Leaders Inspire Action,” is one of the most widely viewed of all time.
Click here for our full bio of Simon Sinek