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Tony Robbins recently announced on his podcast, the upcoming release of his new book, The Holy Grail of Investing. Since then, the book has gained a lot of hype thanks to the promise of guiding us common folk in the investment strategies of the super-rich. To promote his new book Tony Robbins has been doing the podcast circuit, where he announced The Holy Grail of Investing will be released on February 13, 2024. As a result of the book tour and the long-form discussions he’s been having, we’ve already gained a few exciting insights into what will be covered in the new book, such as a strong focus on Asymmetrical Risk/Reward, GP stakes, private equity, and sports investments. So join us as we reveal all we know about Tony Robbins’ new book, which is already a preorder bestseller a month before release!

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Everything We Know About Tony Robbins’ New Book

The Holy Grail of Investing: The World’s Greatest Investors Reveal Their Ultimate Strategies for Financial Freedom, By Tony Robbins, with Christopher Zook

Book Cover: The Holy Grail of Investing, by Tony Robbins

Release Date: February 13, 2024, published by Simon & Schuster

About the Book

Tony Robbins, the life and business strategist, has thrown down the gauntlet. Ditch the traditional Wall Street wisdom, he declares, and prepare to crack the “Holy Grail of Investing.” This upcoming book, due February 13th, 2024, promises to pull back the curtain on the investment strategies of the super-rich, making them accessible for the very first time. Through interviews with a dozen powerhouse players in private equity, real estate, and venture capital, Robbins delves into the world beyond stocks and bonds, revealing alternative paths to financial freedom.

Who’s it for

The Holy Grail of Investing beckons those hungry for the “smart money”, those who want to learn the secrets of the private equity giants.

More Info

Where to Buy

Amazon | Audible | Audio CD

The Holy Grail of Investing: Insights & What to Expect

The main focus of Tony Robbins’ new book will be on high-interest compounding investments. During his book tour he’s given us a few of the key investment strategies he’ll teach us about;

These are as follows:

  • A focus on Asymmetrical Risk/Reward Investments
  • GP Stakes (General Partner Stakes)
  • Private Credit
  • Sports Team Investment
  • and 4 other industries

Now let’s dive deeper into these insights.

What is Asymmetrical Risk/Reward?

Asymmetrical risk-reward simply means that the potential gain from an investment or decision is significantly larger than the potential loss. It’s like playing a game where you can win double what you bet, but you can only lose half.

What is GP Stakes?

GP Stakes refers to the act of investing in the private equity management company itself, instead of directly investing in the individual funds it manages. For his book Tony Robbins’ Interviews Michael B. Kim the “godfather of private equity”, so it’s expected GP Stakes will be one of the 7 Investments the book promises.

What is Private Credit?

Private credit is a type of financing where non-bank lenders provide loans or debt directly to companies, typically bypassing traditional bank loans. Think of it as lending money to businesses privately, not through public markets. Tony revealed this as one of the 7 high-interest Investments during his book tour.

What is the Sports Team Investment Strategy?

During the book tour, Tony Robbins’ appeared on This Past Weekend with Theo Von. During the conversation, he revealed the sports team investment strategy discussed in the book. He described what sounds like fractional ownership of sports teams. He then teased it’ll all be explained in the book, including a “new rule” that makes this possible.


With how much we already know about this book, and with so much more to come, we can understand the hype surrounding it. We can’t wait to get our hands on this book and get into all the finer details.

If you’re looking for more Tony Robbins books, be sure to check out our post on The Best Tony Robbins Books Ranked.